Vision and Values
Our vision - Transforming Travel
First wants to lead the way in transforming the way people travel and the way they feel about public transport. By aiming for the top in everything we do and helping each other we can deliver the highest levels of safety and service and give greater customer and employee satisfaction. We will all share in the success of our company, and reach our destination as the number one public transport provider.
Our First values are what bind us together; they unite our organisation and create our unique culture. We all strive to bring our First values to life every day in everything we do.
Safety is our number one priority. Every First employee has a responsibility for safety. The right attitude towards safety and putting in place the right policies, procedures, equipment, training and support will help us live the safety culture.
We want to deliver the perfect journey to all of our customers. No one should try harder for our customers than our employees. Our people must be dedicated and passionate about customer service, they must receive training and support and their efforts must be valued.