Our Vision and Values
First Vision - Transforming Travel
First wants to lead the way in transforming the way people travel and the way they feel about public transport.
By aiming for the top in everything we do - and helping each other - we can deliver the highest levels of safety and service and give greater customer and employee satisfaction. We will all share in the success of our company, and reach our destination as the number one public transport provider.
Our Values
First values are what bind us together, they unite our organisation and create our unique culture. We should all strive to bring our First values to life every day in everything we do.
The following brand values explain what we want to achieve as succinctly as possible. We aim to be transparent in our dealings with others, so it is clear what we are striving for and how we intend to achieve it.
Safety
Every First employee has a responsibility for safety. We have developed strict operating practices based on the latest industry standards, which we adhere to and regularly review. This helps us achieve the highest levels of safety for our customers and staff. The right attitude to safety: putting in place the right policies, procedures, equipment, training and support, means we will live the safety culture and ensure the future of the business.
If you cannot do it safely - don't do it
Customer-focused
We aim to deliver the perfect journey by offering personalised service in a simple, distinctive, accessible way. Customers must find our services easy to access and user-friendly. We must remain in touch to understand what people need and deliver it in a simple way. Our people must be dedicated and passionate about customer service, which will result in strong, empathetic and lasting relationships. They must receive regular training and support and their efforts must be valued.
We aim to be easy to do business with.
Professional and trustworthy
We aim to be the most reliable and best-run public transport operator - this is what our customers expect and deserve. By treating each other as equals and dealing with situations in an honest and professional manner, we will gain the respect of customers and colleagues. By delivering on operational and corporate commitments, we will build trust.
We will be consistent in our service delivery and ensure we achieve this daily.
Progressive improvement
We aim to be the most progressive public transport provider. Forward thinking, innovative and possessing a 'can do' attitude are qualities we value in our employees. In everything we do, we set the highest standards, rather than meet them. We must continually review and achieve these standards to ensure our staff, customers and stakeholders' expectations are exceeded and the environment we live in is enhanced. Getting the simple things right really matters and continually improving makes a huge difference to our company's success.
We will never stand still - we will always get better.