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First Student Wins Best in Show Award at the National School Boards Associations 70th Annual Conference
Wednesday 21 April 2010
Company honored for outstanding exhibit at Chicago conference.
First Student, North America’s leader in student transportation, was named an inaugural “Best in Show” award-winner for the company’s exhibit at the National School Boards Association’s 70th annual conference held April 10 - 12, in Chicago, Ill. The exhibit, created by the company’s marketing team, was honored for excellence in enhancing the exhibit hall experience for attendees.
“We are pleased that our efforts to create an exhibit experience that promotes our brand and educates customers on our product were recognized by industry professionals who truly understand customer marketing,” said Bobbie Hartman, director of customer marketing, First Student. “The key was having team members who are passionate and knowledgeable about First Student at the exhibit interacting with current and potential customers throughout the event.”
A team of exhibition industry members judged exhibitors on display presentation, product/service presentation and staff. The award program was designed to recognize exhibitors who support improvement in the exhibit hall, improve awareness and performance of their peers, and foster partnerships.