An incredible journey
Twenty years ago no-one would have forecast that a small municipally-owned bus company in the north east of Scotland would go on to become the transport giant that FirstGroup is today. Now the world's largest public transport operator in private hands, First carries over 2.5 billion passengers every year.
Transport journalist Martin Helm, the author of 'An Incredible Journey... The First Story', explores how First has grown so far and so fast, setting developments in the context of the political and economic environment in which the company has had to operate. He looks at how social and demographic changes have shaped travel patterns and demand and, most importantly, how relentlessly growing car ownership and use have impacted both on demand and on operations themselves.
But this book is about people too - the men and women who have helped First to become the force it is today.
To purchase a copy of The First Story, visit First Merchandise.