Project Ambition

How can we satisfy individual desires for travel in our cities and towns? For a long time transport planning has been trapped in categories – the train, the tram, the bus, the car. With our partners, we’ve gone beyond these confines to look afresh at what people desire.

Good quality, accessible public transport is key to all aspects of life, affecting business, education, social inclusion, health, and participation in leisure activities.

Our business objectives are built around improving the quality of public transport, thereby attracting more people to use our services and encouraging further private investment into urban transport services.