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A Brand Reborn - New Greyhound Buses Redefine Leisure Travel

Tuesday 7 April 2009

Upgraded Fleet Features Wi-Fi, More Legroom, New Take on Classic Design

In its continued commitment to offering the best in leisure bus travel, Greyhound Lines Inc., the largest North American provider of intercity bus transportation, today began unveiling its fleet of new buses designed to offer a more comfortable riding experience. The first of the 102 re-designed buses debuted on the company’s New York to Montreal and New York to Toronto routes, with additional buses slated to begin appearing on the New York to Boston route by mid-April. Over time, Greyhound will replace the entire nationwide fleet.

“More than an updated paint job, our new buses offer a truly upgraded experience for customers and a new way to sit back and experience the open road,” said Dave Leach, president and chief executive officer, Greyhound Lines, Inc. “As the industry leader, Greyhound sets the bar for what bus travel should aspire to be, continuously evolving and innovating to offer the very best service.”

The new buses will feature a sleek exterior of strong blue and premium silver colors, highlighting a new Greyhound logo. Inside, passengers will be delighted with the vast upgrades and amenities available onboard including extra legroom, free Wi-Fi access, power outlets and three-point seat belts.

Greyhound first ordered 33 Prevost X3-45 buses for its BoltBus service last year. The X3-45 is a high-end model in the Prevost line, similar to those used by entertainers and celebrities. The bus, which seats 50 passengers, provides Greyhound with the most environmentally friendly vehicle on the road, along with the comfort of a smooth ride.

The Golden Age of Bus Travel, Today
For nearly a century, Greyhound has been an American icon, providing safe, enjoyable and affordable travel to nearly 25 million passengers each year. To take the brand into the next century of service, Greyhound worked with its advertising agency of record, San Francisco Bay Area-based firm Butler, Shine, Stern and Partners (BSSP), to develop the new design. 

Inspiration for the new bus design started with a look back at Greyhound’s rich and recognizable design heritage from the early and mid-20th century, when the brand’s signature colors and running dog were first introduced to underscore the adventure, luxury and efficiency of leisure bus travel. This “Golden Age of Bus Travel” era provided a launch point for not only updating the color palette and logo to modern tastes, but also improving the onboard amenities as well. 

“Our iconic running dog is one of the most-recognized brands in the world,” noted Leach.  “With these new innovations, we are poised to strengthen the Greyhound brand in the minds of current customers, as well as introduce the convenience of bus travel to a new generation of passengers.”

Continued Commitment to Innovation
The bus re-design is part of an on-going effort by Greyhound to improve the travel experience and modernize its service offerings. In 2005, it began a three-year $60 million initiative to enhance its buses, terminals and services from coast-to-coast. Greyhound upgraded its 125 facilities with new signage, fresh paint, renovated restroom facilities, plasma screen televisions and other improvements.

Over the next five years, Greyhound will continue to invest in the new fleet, with even more terminal upgrades and new driver uniforms, which will reflect the company’s new brand identity. For more information about the new buses, visit www.greyhound.com.

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