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FirstCard

FirstCard is a must for all Bradford bus users. It is a convenient and flexible way to pay for bus travel and means you only ever need to carry one card - and no cash - whatever your journey.

The idea of FirstCard is to load it up with pre-paid credit, so that when it comes to using the bus, no cash is needed for the journey.

The card contains a micro-chip which stores unique information relating to you, the card owner and keeps track of any transactions. When you place your FirstCard on the ticket machine, it checks that the card is valid and you can then purchase your ticket.

It's like having a debit card just for the bus and can be used in two different ways:

The way you use it is your choice...


Contact the FirstCard team


For help and advice call 0845 6011831* or click here to order your FirstCard online now.

*Calls to customer service number charged at local rate.


What & How?

What's so good about FirstCard?

BusMiles Loyalty Scheme

First Card Terms and Conditions

1. Issue
1.1 Any use of the FirstCard whether by the registered holder or otherwise is subject to these terms.
1.2 The conditions printed on the reverse of the FirstCard and the First West Yorkshire Conditions of Carriage and Passenger regulations (copies of which are available on contacting First in Bradford) also form part of these terms.
1.3 A FirstCard is issued free to any fare paying customer on submission of their full name, address and date of birth. Applications at the Metro travel shop require proof of identity (i.e. utility bill with customers full name and address details) at time of issue.
1.4 All FirstCards remain the property of First in Bradford which reserves the right to withdraw the FirstCard at any time subject to the provision of a refund (under clause 4 below) of the stored value or travel pass remaining at the time of withdrawal. Stored value is created when the FirstCard is credited with a sum of money. The FirstCard is not a cheque guarantee card, debit or credit card.
1.5 The FirstCard and details assigned to the card is the responsibility at all times of the registered holder. The registered holder must notify First in Bradford in writing of any changes to the details provided when the registered holder registered for a FirstCard.
1.6 The FirstCard scheme is promoted by First, Bowling Back Lane, Bradford BD4 8SP.
2. Use
2.1 Customers purchasing a travel pass within the Bradford Boundary must have a FirstCard on all/any buses operated by a First Group company.
2.2 The FirstCard entitles the registered holder to:
a) purchase a First bus ticket using the stored value. The stored value shown on the card will be debited for whatever fare or fares have been requested. The First bus ticket purchased in this way will show the amount of stored value remaining on the FirstCard; or
b) when the FirstCard has been validated as a travel pass and remains valid, use the FirstCard as a travel pass within the boundary specified in the First leaflet entitled ‘Welcome to Flexible Cashless Bus Travel’ (available from Bradford’s First offices or at the Metro travel shop in the Bradford Interchange).
2.3 Where the stored value is insufficient to purchase a ticket or, upon presentation to a driver or other authorised official, in Bradford, the employee reasonably considers the travel pass invalid, the registered holder must use cash to purchase a ticket or to meet the difference between the stored value and the ticket price.
2.4 First reserves the right not to accept the use of any FirstCard, which has become electronically unreadable for any reason or which First in Bradford, or any of its employees, reasonably believes to have been obtained by theft, fraud, misrepresentation or by any means not in accordance with these terms..
3. Bus Miles
3.1 The FirstCard also entitles the registered holder to one BusMile for every £1 credited to it. BusMiles are not apportioned for any sums credited of less than £1.
3.2 BusMiles may be converted by the registered owner into stored value, by presenting the FirstCard to any First off bus point of sale machine in Bradford. For every full 100 BusMiles awarded to the registered holder, £1 will be credited to the stored value.
3.3 First in Bradford reserves the right to vary the way in which the BusMiles are awarded or the amount credited to the stored value (under clauses 3.1 and 3.2 above) upon provision of reasonable notice to the registered holder.
3.4 Any First bus ticket purchased using the stored value will also show the number of BusMiles accumulated on the FirstCard used.
3.5 The cash redemption value of each individual BusMile is 0.001p.
4. Refunds
4.1 The registered holder may, at any time, apply for a refund of stored value on the FirstCard. The refund value will be calculated on the basis of the stored value existing on the FirstCard at the time of refund, less an administration fee of 10%.
4.2 The registered holder may also apply for a refund of the travel pass element of the FirstCard. The registered holder will be refunded for every complete calendar month remaining on the FirstCard. The refund value will be calculated proportionally on the basis of the price of an annual travel pass at the time of refund, less an administration fee of 10%.
4.3 For the avoidance of doubt, BusMiles that exist on the FirstCard at the time of application for the refund will be converted into stored value (in accordance with clause 3.2 above) prior to issuing the refund.
4.4 To apply for a refund the registered holder must go to Bradford’s First offices and provide First with the FirstCard, registration details and the registered holder’s FirstCard password. If the registered holder has any difficulty in being able to go to First in Bradford’s office then he/she should contact First on the Customer Helpline indicated on the reverse of the FirstCard.
4.5 First in Bradford shall provide the registered holder with the refund within 10-14 working days of receipt of the application. First reserves the right to issue a cheque to the registered holder as a refund.
5. Loss/Failure
5.1 The registered holder must notify First in Bradford as soon as reasonably practicable if the FirstCard is lost, damaged, stolen or unusable. On receipt of the registered holder’s registration details and FirstCard password First in Bradford shall invalidate the FirstCard.
5.2 Once the FirstCard has been invalidated the registered holder may then register for a replacement card. The replacement card will be issued after 3 full working days (excluding Saturdays, Sundays and public holidays) from the receipt by First in Bradford of notification by the registered holder. The replacement card will be issued with the same amount of stored value (subject to clause 5.3 below) and the same length of travel pass as on the original FirstCard on the date of issue of the replacement card. During this period the customer may not apply for any of the travel costs incurred whilst waiting for their replacement card.
5.3 BusMiles existing on a FirstCard which is lost, damaged, stolen or unusable cannot be transferred to a replacement card. However, BusMiles existing on the original FirstCard on the date of issue of the replacement will be converted into stored value (in accordance with clause 3.2 above) and added to the replacement card.
5.4 First in Bradford cannot prevent the unauthorised use of the FirstCard following notification of its loss or theft until the time of issue of a replacement card.
5.5 A FirstCard that is damaged or unusable must be returned to First in Bradford as soon as reasonably possible.
5.6 A FirstCard reported as lost, damaged, stolen or unusable more than three times during any one calendar year will be subject to a replacement fee.
6. Variation
6.1 First in Bradford reserves the right to vary these Terms on the provision of reasonable notice to the registered holder.
7. Offers
7.1 First in Bradford may, from time to time, contact the registered holder with offers for goods and services from First. Any registered holder who has opted to receive information when applying for a FirstCard but would like to be removed from this promotional list should contact First in Bradford.
8. Exclusions
8.1 First in Bradford shall not be liable for any FirstCards which for whatever reason (with the exception of any act of omission of First in Bradford or any of its agents or employees) fails to reach the registered holder by post.
9. Miscellaneous
9.1 If, for any reason, an incorrect amount of either stored value and/or travel pass is credited to a FirstCard then First in Bradford reserves the right, having provided the registered holder with written notice, to invalidate the FirstCard and issue the registered holder with a replacement card reflecting the correct amount of stored value and/or length of travel pass. For the avoidance of doubt, the registered holder shall only be entitled to one BusMile for every whole pound (£1) credited to the replacement card.
Timetables