Customers are early tech adopters as contactless and mobile ticket sales rise
We've revealed how customers are taking to new technology in big numbers with a significant rise in smart payments for journeys in recent months.
First Aberdeen has seen a large increase in customers using mobile mTickets and contactless payments on services, with almost 50% of customers now adopting smart payment methods.
Recent analysis showed that 23% of customers are using contactless, less than six months after its introduction. We also found that 25% of customers are purchasing First Aberdeen mobile mTickets for their journeys.
These new ways to pay reduce the use of cash on buses and speed up boarding times and services. First Aberdeen is also accepting Apple Pay and Android Pay as part of the contactless roll-out.
Overall, cash payments on First Aberdeen buses have fallen to 48%, outstripped by contactless, mTickets, e-ticket, Paypoint and Travel Shop purchases.
The launch of contactless in June followed the roll-out of a new First Bus multi-modal journey planning app in the Spring. These innovations, combined with mTickets, on-board WiFi and the launch of the multi-operator GrassHOPPER last year, have all contributed to improving the journey experience for customers.
First Aberdeen Managing Director, Andrew Jarvis, said: “We’re delighted with the take-up of contactless payments in the city and yet again First Aberdeen customers have been leading the way in adopting new technology.
“It’s just over two years since First Bus introduced mobile mTickets and Aberdeen has been an area where there has been strong uptake by customers.
“These new payment methods and other innovations, including our new travel app, are part of an overall drive to make bus travel more convenient and quicker for our customers. We know that contactless payments and mobile mTickets can speed up boarding times and they do away with the need for cash transactions on our buses.”*