First Bus Scottish Poppy Appeal 2020
Local bus operator First Bus is displaying digital donation QR codes across all its vehicles during the 2020 Scottish Poppy Appeal in the build up to Remembrance Sunday and Armistice Day.
This year’s campaign is unlike any other following the impact of the Coronavirus global pandemic and means many of the traditional methods of fundraising for this important cause are limited.
First Bus have teamed up with Poppyscotland to create a digital campaign to allow customers and staff alike to still support the campaign in a safe and contactless way as we once again honour those fallen and surviving veterans of conflict as well as current Armed Forces who protect and fight for the freedoms we take for granted.
It means that services across all three operating companies in First Aberdeen, First Glasgow and First Scotland East will be taking part displaying a special sticker and posters around the buses to help raise awareness of the campaign to around a million customers nationwide per week during the campaign who can donate via the QR Code.
During the First World War, on the 11th hour of the 11th day of the 11th month in 1918, the guns of the Western Front fell silent after more than four years of continuous warfare, and First Bus are delighted to make this small gesture of support for this year’s Poppy Scotland Appeal during these truly unprecedented times.
Andrew Jarvis, Managing Director of First Scotland, said: “Remembrance Sunday is an important and solemn reminder of the sacrifices made by so many in our Armed Forces and we wanted to do something to mark the occasion.
“We have a number of veterans working for First Bus across all of our Scotland depots and we are very proud of their efforts and sacrifice, so this is our way of saying thank you to them as well as honouring all men and women who choose to serve and protect the freedoms our country now takes for granted.
“We have all had a truly horrible year as we pull together to fight the impact of the global pandemic, and it is a good time to reflect and remember the bravery and courage of those fallen and surviving veterans of conflict as well as current Armed Forces who protect and fight for the freedoms we take for granted.”
Gordon Michie, Head of Fundraising at Poppyscotland, said: “The 2020 Scottish Poppy Appeal is in an emergency situation, with thousands of our volunteers forced to stay at home due to the coronavirus pandemic. This comes at a time when demand on Poppyscotland’s vital, life-changing services is increasing rapidly. That’s why Poppyscotland is asking the public to support the Poppy Appeal like never before, and to donate differently.
“The backing we have received once again this year from First Bus is amazing and we are extremely grateful for their continued support. The digital giving that they are facilitating across their entire fleet will make donating to the Scottish Poppy Appeal easier than ever, enabling Poppyscotland to provide the support that so many in our Armed Forces community urgently need.”