Platinum Bus Services
The Platinum Buses
At First Aberdeen we're always looking to see how we can improve our bus services. We want more people to travel on our buses. That's why we've introduced Platinum - the ultimate bus service.
Platinum is all about high quality. Every single aspect of a Platinum bus journey is about delivering the highest possible standards for our customers in Aberdeen.
We looked at our network and decided that Platinum should be introduced on Service 19 which operates between Tillydrone, Aberdeen city centre and Culter. One year after the launch of Platinum 19, we added Service 12 to the Platinum network - this service operates between Heathryfold, Aberdeen city centre and Torry. In January 2016, Service 13 joined the Platinum family - complete with fancy new USB charging points! Check out here to see all the benefits Platinum 13 has to offer.
And so our project began - read on and see how our journey unfolds!
Service 19 is operated by 12 buses - 11 double decks and one single deck. All 12 have been completely refurbished. And when we say refurbished, we mean much more than just a lick of paint!
Given Platinum's success, First Aberdeen invested £250k into giving the Platinum treatment to Service 12, which operates every ten minutes between Torry and Heathryfold via the city centre. The exterior and interior of nine single deckers operating on the route have been refurbished and almost every other aspect associated with the journey has been improved.
Representing a first for First Aberdeen, Platinum Service 12 is one of the first services in the north east to feature next stop screens and next stop announcements providing an extra benefit to customers, especially new or infrequent bus users or passengers with sight or hearing issues.
Each bus has been fitted with black leather seats that carry an embroidered Platinum logo on the headrest and TV screens which feature BBC News broadcasts and service updates. Platinum customers will also enjoy free WiFi for internet access on the go.
As well as all this each bus has been repainted into a new livery with dedicated Platinum branding inside and outside the bus. Service 13 boasts all this - and USB charging points too!
This really does give this special service the wow factor!
The Platinum Drivers
First Aberdeen has selected 50 of our best drivers for Platinum. Each of them has received advanced customer care training as well as a full briefing on our Platinum brand and service.
First's drivers are our ambassadors - the public face of the company - and each Platinum driver will be proudly representing the brand.
Smartly dressed in dedicated Platinum uniforms, our drivers will be happy to help customers get the best value fares as well as helping anyone that's new to bus travel.
The Platinum Team
As well as our drivers, we have a dedicated Platinum team based at our depot - King Street, Aberdeen. This team includes mechanics, cleaners, engineers, controllers, customer agents and a wide variety of support staff.
All working hard to make every journey a special journey.
We want our customers to unwind on these refurbished Platinum buses on every single journey. We're confident customers will love their new service but if they don't for whatever reason, Platinum drivers have the ability to issue a free complimentary single journey voucher.
Just six months after First Aberdeen unveiled its first Platinum Service (Service 19), which links Aberdeen city centre with Culter and Tillydrone, the company has reported a rise in customer satisfaction and a 5% increase in passenger numbers. More than 1,500 extra customers a week are using the service compared to 2013. Platinum was also officially named Scotland's Best Bus Service at the prestigious Scottish Transport Awards in June (and we were nominated for Best Bus Service 2015 too!)