Next stop audio
First Bus Driving Innovation through Next Stop Audio Visual Announcement Pilot
First Bus is committed to making services as accessible as possible for all of its passengers
In 2015 First Bus worked with Rise Digital Media, the Confederation of Passenger Transport and West Yorkshire Combined Authority to trial a NextStop audio visual product to revolutionise bus travel for all customers as well as the blind and visually impaired community.
Launched in Leeds with the support of Guide Dogs, First Bus trialled the technology through two channels, a BUSFORUS branded App providing real-time audio and visual alert notifications direct to the handset and a fully integrated passenger information on-bus system fitted to three vehicles.
The product uses mobile data technology including GPS and Wi-Fi to provide a complete real-time system for on-board next stop announcements with the future potential for promotions and location-based destination marketing.
Users were encouraged to feedback through an on-line survey, a customer helpline or on-board forms. The results will be used to inform how the technology can be used to further enhance journeys for all passengers.
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