First Bus City Red Services Introduce Fuss-Free, Contactless Tap&Cap Payments And Launch Express Mode For Apple Pay
- Paying with contactless means customers can enjoy unlimited travel in the Southampton Zone in the knowledge that they will automatically get the best on-bus fare
- ‘Tap & Cap’ payments reduce boarding times and makes travel safer and simpler
- With Express Mode for Apple Pay, customers can pay for their fare by just tapping their iPhone or Apple watch – another important safety upgrade
From today, customers catching First Bus’ City Red services will benefit from fuss-free travel thanks to a new ‘Tap & Cap’ contactless payment method. City Red also brings its customers Express Mode for Apple Pay, offering an alternative, quicker and even easier way to avoid paying by cash for bus journeys. Both innovations help customers to travel more safely and confidently as they travel during the coronavirus pandemic.
City Red Operations Manager Mark Lovell (L) and Managing Director Marc Reddy (R) mark the launch of Tap & Cap in Southampton
'Tap & Cap' adds value
‘Tap & Cap’ makes paying for bus journeys extremely straightforward. Bus users can tap their contactless bank card or a contactless-enabled device on a Ticketer contactless card reader as they board buses within the Southampton City Zone. Ticketer’s readers connect to transit payment processor Littlepay’s platform to seamlessly aggregate fares, apply fare caps and process payments.
Customers enjoy a smooth, really convenient payment experience. They are guaranteed the cheapest on-bus fare with the new ‘Tap & Cap’ day fare, launching at just £3 for a single day, no matter how often they make a bus journey within the zone.
‘Tap & Cap’ users won’t need to tell the driver their destination or wait for a ticket, which helps to reduce customer and driver interaction and speed up boarding. This enables an easier flow of customers on to buses, so they can more easily adhere to social distancing guidelines.
Using a First Bus traveller portal provided by Littlepay, passengers using ‘Tap & Cap’ can track the journeys and payments they have made and see where they have saved.
Giles Fearnley, Managing Director at First Bus said:
“The launch of Tap & Cap in Southampton marks another important milestone in our journey to make bus travel simpler for our customers. This follows successful launches of Tap & Cap in Aberdeen and Doncaster over the last year, where it has proven extremely popular with customers. Tap & Cap gives customers the confidence to know they will always get the best value fare and makes our buses more accessible than ever, at a time when customers need access to increasingly flexible options to meet their changing travel requirements. Combined with the recent updates to our app, our new Space Checker tool and our pilot of pre-bookable services in the West of England, First Bus continues to be at the forefront of continuing to make public transport safe and simple.”
Amin Shayan, CEO of Littlepay, said: “We have a longstanding relationship with First Bus and we are happy to see them utilising more of our technology to bring passengers added value. Contactless payments are a vital measure helping to eliminate contact with cash and ‘Tap & Cap’ is a great way of ensuring passengers access best-value fares.”
John Clarfelt, CEO at Ticketer adds: “We are committed to enabling Account Based Systems as the next generation of payment for mobility services. It’s more than just a technology; it is a new customer-relationship model that brings an incredible user experience.”
Express Mode for Apple Pay
At the same time as launching Tap & Cap, City Red will introduce a new innovation with added convenience for customers using Apple Pay. Express Mode for Apple Pay means customers with Apple Pay can now access City Red bus services and pay for their ticket using their iPhone or Apple Watch. There is no need to wake or unlock the device, open an app or use Face ID or Touch ID.
Customers will now be able to enjoy the true ‘tap-and-go’ convenience of Express Mode for Apple Pay on iPhone and Apple Watch by holding their device close to the reader, which will help make boarding even faster. For customers using Face ID on iPhone, Express Mode for Apple Pay has the additional advantage of allowing customers to keep their face covering on while boarding the bus. There are plans to launch Express Mode across other First Bus networks before the end of the year.