First Bus Helps Customers To Keep Their Masks On!
First Bus has today launched a new way for customers to avoid using cash on buses
iPhone customers on any First Bus no longer need to authenticate payments with Face ID or Touch ID
With Express Mode for Apple Pay, First Bus customers can safely and easily pay for their fare by just tapping their iPhone or Apple Watch; no more scrambling to remove masks for Face ID.
First Bus is the first UK bus operator outside of London to launch this innovative technology fleet-wide. The scheme was accelerated through the impact of Coronavirus and has now been introduced right across the Company to make bus travel easier than ever for journeys right across the UK.
Customers can now enjoy the true ‘tap-and-go’ convenience of Express Mode on Apple Pay on iPhone and Apple Watch by holding their device near the reader, which will make boarding even faster. There is no need to wake or unlock the device, open an app or use Face ID or Touch ID.
Simon Pearson, Commercial Director at First Bus, said: “During these unprecedented times, we wanted to offer our customers another cashless way to pay for their bus travel and to make life as easy as possible in the era of mask wearing.
A lot of our customers are already using cashless methods to access our services and this is another innovative method to avoid using cash that makes it quick and easy to pay for your bus travel.”
Apple Pay is easy to set up. On iPhone, simply open the Wallet app, tap +, and follow the steps to add your credit or debit cards. To enable Express Mode for Apple Pay, go to Settings and select your chosen card in Wallet & Apple Pay under Express Travel Card.
First Bus continues to encourage cashless payments, and use of the App to purchase mTickets, to reduce the need for contact between customers and drivers.
This latest update from First Bus forms part of its ongoing work to improve the customer experience.
For more information, email Charlotte Butler, Head of Communications for First Bus Charlotte.Butler@FirstGroup.com
For more information on Apple Pay, visit: https://www.apple.com/uk/apple-pay/