First West of England win two UK bus gongs
Bus company First West of England is celebrating today having won a top gold gong, and a bronze, at the 2019 UK Bus Awards.
The company fought off competition from up and down the country to see its initiative ‘Going for Growth’ take the top spot in the Sustained Marketing Excellence category, sponsored by Global.
Over the last five years, First in Bristol has seen more and more people jump on board its buses bucking the national trend of decreasing bus passengers. The team has focused on simplifying fares, modernising the bus fleet, promoting digital ways to buy tickets and ongoing community engagement.
The company’s metrobus service took the bronze in the Making Buses a Better Choice category, sponsored by Heathrow. The innovative new service has carried more than two million passengers in a little over a year and customer numbers are still growing. It uses guided busways, bus-only bridges and buy-before-you-board technology.
The judges praised First West of England for its excellent conception and execution, they were also impressed with the extensive customer research which the company undertakes.
Mark Yexley, Chairman of the UK Bus Awards, said: “A big congratulations from all of us here at the UK Bus Awards. To achieve the growth that First West of England is experiencing demonstrates the commitment and dedication of the team, it’s a fantastic success story.”
Silver in the Sustained Marketing Excellence category went to Uno for its People Against Ordinary programme, and bronze went to Stagecoach East Scotland for its Express City Connect.
- The UK Bus Awards has been recognising, rewarding and inspiring for almost 25 years. During this time there have been over 450 top award winners and some 14,000 people have joined in celebrating these outstanding achievements.
- The awards are independently judged by expert panels, ensuring integrity and transparency.
- The UK Bus Awards is committed to embracing and promoting innovation, inclusion and diversity within the bus industry.