Cashless transactions driving change
Recent research has revealed that more than a third of Brits believe the UK will be a cashless society within the next 10 years and local bus operator, First West Yorkshire has today (16 November) revealed that 7 in 10 boarding customers are purchasing tickets in advance, with only 2 in 10 paying for their ticket with cash, as customers look for best value for money tickets.
The local bus operator anticipates that only 20 per cent of customers will be paying with cash by 2021 and today’s announcement shows that West Yorkshire is likely to reach this target sooner than planned. Travel by bus offers great value for money and in a bid to encourage more customers to switch from paying with cash to mTickets, First West Yorkshire offers a more competitive price for tickets purchased via the mTickets app.
First West Yorkshire introduced new state-of-the-art ticket machines in January, which enabled customers to pay for their bus tickets in new ways, including via contactless, but the bus operator’s true ambition is to have most of its customers paying for tickets in advance of boarding the bus, i.e. via its mTickets app. The data released today shows the average number of boarding customers who are purchasing their tickets in advance is already higher than those paying with cash.
Martin Hirst, Commercial Director at First West Yorkshire, said: “In the last Transport Focus survey passenger satisfaction with bus drivers has shown an improvement – and with the introduction of new ticket machines, we believe this is one of the factors that has led to an improvement in customer satisfaction. If more customers converted to using mTickets or contactless, then this would have a huge impact on boarding times and would help to speed up bus journeys further.”