First West Yorkshire welcomes new Commercial Director on board
First West Yorkshire has made a key addition to its senior team, with the appointment of a new Commercial Director.
Martin Hirst, who has over 20 years’ experience in the retail sector, has joined First West Yorkshire this month to lead the commercial team.
Reporting directly to First West Yorkshire Managing Director Paul Matthews, Martin’s new role will see him take on overall responsibility for the company’s proposition, network and performance. He will also oversee; fares and tickets, the local marketing strategy, stakeholder engagement and contract tendering.
Martin has joined the business from outside the industry, having recently worked for retailer Boots and its hearing care partner Sonova. He has held many roles within the business, having started as a Store Manager and working his way up to Commercial Director and more recently, National Retail Director.
Paul Matthews, Managing Director of First West Yorkshire, said: “I’m proud to welcome Martin on board and I’m confident that he will be able to bring new ideas and a fresh way of thinking to help the business to continue to move forwards.”
Martin Hirst, adds: “I am delighted to be joining First Bus at such an exciting time, particularly in West Yorkshire and look forward to working with the team and local stakeholders to support the ambition of doubling passenger numbers in Leeds and delivering truly market leading services.”