NEWS RELEASE: MOBILE IS JUST THE TICKET FOR BEST VALUE BUS FARES
First Essex is making changes to fares from Sunday 20th January but is continuing to offer customers the best value for money when they purchase tickets in advance of boarding the bus via its mobile ticketing App.
Customers who switch from buying Day/Weekly tickets from the driver, to purchasing them via the mTickets App will continue to pay 2018 prices. Some fares have been frozen on the mTickets App, but most of the tickets purchased on-bus from the driver will change. The best value fares are being offered to mTicket customers, making it the cheapest way to get around. For example, you can save 30 pence a day by purchasing an all Essex FirstDay mTicket, or £1.50 a week by purchasing an all Essex FirstWeek mTicket.
First Essex introduced new state-of-the-art ticket machines in June 2018, which has enabled customers to pay for their bus tickets in new ways, including via contactless. mTicket use is growing at over 60 per cent year on year as people switch to more convenient options. Data also shows that boarding with an mTicket is twice as fast in comparison to purchasing a ticket from the driver, so the business is continuing to promote mTicket take up by offering the best value fares on its mTickets App.
Julian Elliott, Commercial Manager at First Essex, said: “These changes are essential to allow us to continue to operate the highest level of service possible for our customers. We have worked hard to keep any increases to a minimum and continue to offer customers the best value fares via our mTickets App. Our focus on encouraging more customers to purchase mTickets will continue, as this helps improve journey times and punctuality, which are all factors that we know are vital to customers.”
For full details on the tickets available, please visit www.firstgroup.com/essex
For further information, please contact Fiona Yeadon, Lead PR Manager at First Bus on 0797 050 7783 or email Fiona.Yeadon@firstgroup.com
NOTES TO EDITORS
First Bus is one of the largest bus operators in the UK, serving towns and cities across the country, with a fleet of over 5,700 buses carrying 1.6 million passenger a day. The business is:
- Focussed on improving the customer experience through investment in driver training, new technology and operations.
- Influencing customer behaviour through investment in the right digital channels, which includes smarter ticketing options and developing our apps, Web2mobile and CRM systems.
- Working in partnership with local authorities to combat road congestion.
- Committed to investing in vehicles with ultra-low emissions that assist with improving air quality.
For more information about First Bus please visit www.firstgroup.com
FirstGroup is a leading provider of transport services in the UK and North America. With £6.4 billion in revenue and around 100,000 employees, we transported 2.1 billion passengers last year.
Whether for business, education, health, social or recreation – we get our customers where they want to be, when they want to be there. We create solutions that reduce complexity, making travel smoother and life easier.
We provide easy and convenient mobility, improving quality of life by connecting people and communities.
Each of our five divisions is a leader in its field: In North America, First Student is the largest provider of home-to-school student transportation with a fleet of 42,000 yellow school buses, First Transit is one of the largest providers of outsourced transit management and contracting services, while Greyhound is the only nationwide operator of scheduled intercity coaches. In the UK, First Bus is one of Britain's largest bus companies with 1.6 million passengers a day, and First Rail is one of the country's largest and most experienced rail operators, carrying more than 260 million passengers in 2017/18.