Discovery Route connects communities - and now with a new look
First Midland Bluebird has unveiled a fresh look for its Discovery Route buses, which celebrates the many communities and places of interest it serves.
The new look for the popular B10 service was unveiled at picturesque Glengoyne Distillery in Dumgoyne, which is just one of the attractions available on the Discovery Route.
Glengoyne Distillery is owned by Ian Macleod Distillers, one of Scotland’s leading independent, family-owned distillers, and located at Dumgoyne, just 14 miles north of Glasgow. Glengoyne famously runs the slowest whisky stills in Scotland, producing a sweet, complex spirit, matured in the finest oloroso sherry casks.
The revamp for the Discovery Route follows detailed consultation with local people, stakeholders and businesses, and comes after local service changes which were introduced to better meet the needs of customers in the Balfron area.
The B10 is a unique hourly service which provides a valuable link for local communities and visitors alike. It also offers important connections with other services including the B9 Circular.
The buses, which operate between Glasgow and Stirling – with further connections available, have now been rebranded in deep blue with a series of striking images and text depicting just some of the attractions and historical connections along the Discovery Route including:
• Glengoyne Distillery
• The Wallace Monument
• The Duke of Wellington statue – complete with cheeky traffic cone
• Stirling Castle
• Walkers on the West Highland Way – accessible via the stop at Milngavie Station
• The Buchanan Monument at Killearn
• Balfron - birthplace of Alexander Greek Thomson
The vehicles also feature the wolf symbol which depicts the folklore of Balfron and celebrates its public transport heritage. The village has had a bus depot for more than 90 years.
Alongside the B10, customers can also extend their enjoyment of Stirlingshire towns and villages by taking the B12 and C12 services beyond Balfron. With the option of connections to Stirling, customers can sit back and take in the magnificent views of Stirling Castle and the Wallace Monument as they approach the historic city.
First Midland Bluebird Managing Director, Andrew Jarvis, said: “The Discovery Route is a great service which we’ve rebranded to get across, in a strikingly visual way and through its name, the great things on offer when you board the service.
“It provides an important service for a diverse range of customers, from those on the daily commute and people travelling for leisure or shopping, through to tourists visiting Scotland for the first time.
“What’s unique about this service is that you can board the B10 at Buchanan Galleries in Glasgow and then enjoy some of Scotland’s great attractions, including the Glengoyne Distillery, the West Highland Way, picturesque Stirlingshire towns and villages and a host of great cafes and restaurants in places including Kippen.”
Sarah Bottomley, Distillery Sales and Marketing Manager at Glengoyne Distillery, said: “We are delighted that Glengoyne Distillery has been able to play a part in shaping the B10’s fresh new look. Travelling by bus is an excellent way to enjoy a day out at Glengoyne, and we look forward to welcoming many more visitors via the Discovery Route in 2018 and beyond.”
First Midland Bluebird is in constant dialogue with local communities and stakeholders about developing services and the refresh for the B10 service is just one example of that.
Recent other changes in response to feedback include the introduction of the B9 Balfron Circular Service - linking Balfron with Killearn, Croftamie, Drymen and Ballat – and a dedicated service for pupils taking part in after-school activities at Balfron High School.