First Scotland announce new Marketing agency partnership
First Scotland have appointed creative brand agency MadeBrave as their new creative partner covering advertising, brand and marketing activity across the three operating companies in Glasgow, Scotland East and Aberdeen.
The first campaign – “Kids go Free” – launched this week across Scotland and has already caused a stir with loads of excellent feedback from customers who are already taking advantage of this great value offer.
Andrew Jarvis, Managing Director for First Scotland, said: “We are absolutely delighted to be working in partnership with the MadeBrave team. It is an exciting time for everyone at First Scotland with a number of new investments upcoming as we look to transform people’s perceptions of bus travel in our local communities and cities. We look forward to working closely with MadeBrave to help raise awareness of all the arduous work we are putting in to making the bus more attractive to more people.”
Founded by Andrew Dobbie in 2011, MadeBrave’s headcount is now up at 30 and the agency is on track for revenue in excess of £2 million in 2018. Headquartered in the east end of Glasgow’s Clyde Gateway-owned Albus Building, a legacy building from the 2014 Commonwealth Games, MadeBrave’s client base includes IBM, Vets Now, Jacobs, Peoples Ford, Scottish Equity Partners, Scottish Canals, the BBC and MetFilm School London.
Andrew Dobbie, Director, MadeBrave said: “We are excited to be working with the First Bus team and have some amazing campaigns planned. Overall, it’s been a great year for the agency, we’ve been winning business in Scotland, across the UK and starting to generate a lot of interest internationally too. We have grown every year, been profitable from our inception and our success is squarely down to our talented team and the standard of our work.”