Customers rewarded for switching to mobile tickets
First South Yorkshire has announced today (1st April) that it will freeze the price of current mobile bus ticket prices for another year, but the cost for tickets bought on the bus may see a small increase from 14th April.
First South Yorkshire is making changes to some fares from 14th April but is continuing to offer customers the best value for money when they purchase tickets in advance of boarding the bus via its mobile ticketing App. For example, an mTicket Day ticket in Rotherham and Doncaster will cost £4 but will cost £4.70 if purchased from the driver.
First South Yorkshire is working hard to make bus travel more attractive and to combat the impact of congestion by speeding up bus boarding times. Over 30 per cent of time is spent boarding customers and to encourage more customers to switch from cash to mobile tickets, First South Yorkshire is offering a more competitive price for tickets purchased via the mTickets app.
Allan Riggall, Commercial Director at First South Yorkshire, said: “We have frozen the price of our best-selling products, which includes FirstDay and FirstWeek, when purchased in advance of boarding the bus. This means that our mobile fares are still the same, or cheaper, than what we were charging in 2007, over 12 years ago.
“We have worked hard to keep any increases to a minimum and continue to offer customers the best value fares via our mTickets App. Our focus on encouraging more customers to purchase mTickets will continue, as this helps improve journey times and punctuality, which are all factors that we know are vital to customers. We are also working to make it even easier to pay for your ticket in advance through advancing our web retailing offering.”