Sheffield Junior Football League Bus Sponsorship Wins National Award
First South Yorkshire’s sponsorship of the Sheffield & District Junior Sunday Football League has received national recognition at this year’s UK Sponsorship Awards.
The Sponsorship Awards have been a highlight in the sponsorship calendar for the last 25 years and this year, the Small Budget Award went to First South Yorkshire, in partnership with Sheffield & District Junior Sunday League and Sheffield Children’s Hospital.
Over 89 clubs from the Sheffield & District Junior Sunday Football League have their club’s badge displayed on the back of a First South Yorkshire bus in Sheffield. The bus operator is the Official League Sponsor of the Sheffield & District Junior Sunday Football League and as well as providing sponsorship to the league, the local bus operator promotes discounted bus travel.
Allan Riggall, Commercial Director at First South Yorkshire, said: “We’re proud to be the official league sponsor of the Sheffield & District Junior Sunday Football League and to be doing our bit to support grassroots football. We’re committed to investing in our communities and encouraging more young people to travel by bus and it’s fantastic to receive this latest accolade.”
A spokesperson on behalf of the Sheffield & District Junior Sunday Football League, said: “The League is delighted to have First South Yorkshire as its sponsor. The sponsorship not only allows clubs to have their logo proudly displayed in the community on buses but also always clubs and players to benefit from funding from the league to improve and develop their clubs.”
Commenting on the event, UK Sponsorship Awards organiser Rosemary Sarginson, said: “The last year has been a challenging one for businesses, with uncertainty surrounding Brexit and continued media and technological disruption. Yet again, however, our winners and finalists showed that the sponsorship industry has been able to raise its game. Through a combination of innovation, creativity and sheer hard work, they drive economic value while also supporting sports and cultural institutions and offering life-changing experiences. Congratulations to every single participant.”
£10,000 of the sponsorship money was donated to the Children’s Hospital and the remainder has been used to support and provide funding to clubs and those players under financial hardship to help pay their subscription fees.