First Southampton Celebrates Clean Air Day This Thursday With Promotional Contactless 50p Single Trip Fare
- ONE DAY ONLY – Clean Air Day, Thursday 21 June, First Southampton will offer bus travel for 50p to anyone paying by contactless-enabled bank card or smart phone
- Figures show cash is no longer king; paying with bank cards more popular than cash
Thursday this week is Clean Air Day, and local bus operator First Southampton is rewarding bus customers that day for going contactless with a special 50p fare for single journeys.
Normally a single journey works out as £2, so the special ‘one day only’ contactless fare of 50p is a massive reduction.
First created the special offer to coincide with Clean Air Day as a way to promote both contactless and encourage people to give the car a rest and the bus a go as bus travel is better for the environment and reduces road congestion.
Matthew Callow, First Hampshire’s Commercial Manager said:
We have worked hard to roll out contactless ticket machines across our business, because it’s increasingly the way our customers want to pay for small amounts. With contactless there’s no fuss with change, so what better way to encourage people to hop on the bus than a special 50p contactless fare for a day?!
First created the special contactless offer as figures published over the weekend show contactless payments are up 97% year-on-year compared to 2017 - with 5.6 billion credit and debit payments made via contactless.
Figures published on Monday show that cash is no longer the most popular form of payment in the UK, and debit cards overtook cash for the first time in 2017 thanks to the growing popularity of contactless payments. Contactless payments are up 97% year-on-year compared to 2017 - with 5.6 billion credit and debit payments made via contactless.
UK Finance, the body that represents the UK's financial services industry, said in its annual UK Payment Markets report that cash is in decline across the UK, with nearly two-thirds of adults now using contactless payments - and 77% of those aged 25 to 34 making contactless payments last year. A whopping 3.4 million consumers almost never used cash at all.
The special contactless fare is valid on all First and City Red routes in the City of Southampton.