First Wessex launches Express Mode for Apple Pay for quicker 'tap-and-go’ payments on buses
- First Wessex is amongst the first bus operators in the U.K. to introduce new Apple technology
- With Express Mode for Apple Pay customers can easily and quickly pay for their fare by just tapping their iPhone or Apple Watch
- Introduction of Express Mode for Apple Pay has been accelerated to encourage more people to adopt contactless payments
First Wessex has activated Express Mode for Apple Pay on all its services, making contactless payments easier and more convenient for Dorset customers. First is the first bus operator in South England outside of London to offer this new payment method.
Express Mode for Apple Pay means customers with Apple Pay can now access First Wessex’ bus services and pay for their ticket using their iPhone or Apple Watch. There is no need to wake or unlock the device, open an app or use Face ID or Touch ID.
Customers will now be able to enjoy the true ‘tap-and-go’ convenience of Express Mode for Apple Pay on iPhone and Apple Watch by holding their device close to the reader, which will help make boarding even faster. For customers using Face ID on iPhone, Express Mode for Apple Pay has the additional advantage of allowing customers to keep their face covering on while boarding the bus.
The launch of this innovative technology has been accelerated through the impact of the Coronavirus, with the bus operator advising customers to only pay with cash on buses as a last resort wherever possible due to the latest government advise on limiting the spread of the Coronavirus. First Wessex has seen a steadily decline of cash due to Covid-19 guidance on avoiding its use where possible.
This new option is yet another cashless way for customers to pay for their bus travel with over 80% currently using cashless payment methods on our buses, meaning a great number of customers in Dorset are set to benefit from this latest innovation.
Carol Sim, First Wessex’ Operations Manager, said: “During these unprecedented times, we wanted to offer our customers another cashless way to pay for their bus travel and to make life as easy as possible.
“First Wessex was quick to introduce other popular payment methods on our buses such as the smartphone app and contactless, and I am sure customers with iPhone and Apple Watch will be delighted with the new Express Mode for Apple Pay technology.”
“The new system will make life easier for customers choosing to travel with us during these difficult times.”
Apple Pay is easy to set up. On iPhone, simply open the Wallet app, tap +, and follow the steps to add your credit or debit cards. To enable Express Mode for Apple Pay, go to Settings and select your chosen card in Wallet & Apple Pay under Express Travel Card.
For more information on Apple Pay, visit: https://www.apple.com/uk/apple-pay/