Contactless bus payments huge success across York
New figures from First York have found that over 1795 bus passengers across the region are switching from cash to contactless every week.
First York launched contactless payments over one month ago, and since then it has recorded over 30,000 contactless transactions. The bus operator aims to transform bus travel by encouraging more customers to make a switch to one of its cashless payment methods, which also follows a significant investment in nearly 100 new ticket machines, which allow the business to accept contactless payments.
Switching from cash to cashless payments means that customers can pay for their bus travel using their card or mobile, which will make it easier to catch the bus, as customers don’t need to worry about having the right change for their bus fare. The switch from cash also has a huge impact on boarding times; helping in the longer term, to speed up bus journey times.
Marc Bichtemann, Managing Director at First York said: “We’re pleased to see customers making the switch from paying with cash to contactless and the feedback has been hugely positive so far. Uptake of customers using contactless continues to grow each week – and in fact, York is one of the fastest adopters of using contactless for purchasing bus tickets, across all First Bus operators in the UK.
“Alongside contactless, we also offer customers the choice to purchase tickets in advance of boarding, via our mTickets app. Use of mTickets continues to exceed our expectations and has seen a 100 per cent year-on-year growth.
“If more customers converted to using mTickets, contactless or the York by Bus smartcard, then this would have a huge impact on boarding times and would help us in the battle to speed up the bus. We are determined to transform the experience for all our customers and I am delighted that technology is now able to deliver so many benefits for our passengers. The combination of journey planning, free wi-fi, real time information, contactless and mTickets, really does make the bus an increasingly attractive option for so many journey needs.”
Councillor Ian Gillies, leader of City of York Council, said: “We know that cashless payments make life easier and speed up journey times, so it is great to see First and so many passengers embracing contactless payments.
“This is another example of how we can use technology to get York moving quicker, and to make our bus service even better for our residents.”
Contactless is a simple and secure way to pay for bus travel without needing cash. It can be used to purchase any paper tickets up to the value of £30. To use contactless, simply request the ticket you wish to purchase from the driver, present your contactless card or mobile and you’ll receive a receipt along with a ticket for your journey. Payment cards displaying the contactless logo from Visa, MasterCard or Maestro can be used. Apple Pay, Android Pay, Samsung Pay and bPay are also accepted.